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      <image:caption>Insurance ecosystem map (Greylock Partners): potential partners, or at least a sign of what NW might need to help users navigate</image:caption>
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      <image:caption>How many 101 articles does someone have to read? What comes after what?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1465324220385-7LL2DTVRFHDHDQZABHB9/clarke.hyrne%40gmail.com</image:loc>
      <image:title>Work</image:title>
      <image:caption>How I felt during Lost season 5 or when someone asks me to edit Sass.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1467751745828-CSOFP7RBHH1V05OF47RO/Desktop+Landscape+Copy+2.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1467751745415-2AACTXSGELHHXN8MWQ5Z/Desktop+Landscape+Copy+3.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1467751747529-EGHCQ3YRZ1T8PBTX0GPH/Type++experiments.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1520044309692-OEB97AM6Q8U1FKAXCHQG/Signup--billing.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1500774240407-RO6TCUYW0XAW79F16X3L/Environment+lightbg.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1520044261889-QMRGEZB5TTYQ8FH1CFVE/trial+bar.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1500774221291-60SWL4G8FFU97KIB3ARE/Dashboard+lightbg.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529642309763-7GCZX7B7YAD2FKMJQRN6/correlation+patient+experience+clinical+quality.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529642519422-823U96C26VS3LNI1EGYY/Screen+Shot+2017-12-20+at+2.12.37+PM.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538629474867-C5HCPRJZ1GGLS4Z45REH/screencapture-deltadentalins-find-a-dentist-faces-SearchPage-jspx-1472683288662.png</image:loc>
      <image:title>Work - Old directory: little info, unclear</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538626730834-LKVIU4AVAB6VKVC5Z0MT/airbnb-reviews.png</image:loc>
      <image:title>Work - AirBnB: trust through information</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538627163670-DVRUZBGWMDDEEO6CCGIL/-ratings.png</image:loc>
      <image:title>Work - Rating system exploration</image:title>
      <image:caption>Without using yellow</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538627338193-TP3J9QCKMXOH4IEBANVB/Small--cost-quality-48px.png</image:loc>
      <image:title>Work - New hierarchy and external reviews</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1533165908608-35O7SROCYE65GOFST4G8/tech-vs-insurance-knowledge.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>1: https://www.nngroup.com/articles/computer-skill-levels/ 2: https://www.policygenius.com/health-insurance/learn/health-insurance-literacy-survey/</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538026394445-52QAY52VIF2XUXX9LRIE/mobile+possibilities.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529644707989-800R4V8LQFQ46GR5QYVZ/cost+and+quality_search+results--48px+yelp.png</image:loc>
      <image:title>Work - Search by office → search by dentist</image:title>
      <image:caption>The old directory was organized around offices, which is not how members search for dentists. Offices make sense for contracts, but people learn about dentists through referrals (friends and coworkers). Focusing on individual dentists makes the directory feel more human.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538618678359-M5IEA40EZVVV6YP5Y7K7/journey+map+excerpt.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529645446532-DUNUY2PXGK9VBJVP2FJN/archetypes-for-journey-mapping.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529645469447-PVG3KAE673KKGW3NQVNG/IMG_20170329_154158.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529645476142-GB6KTTR3Q24U1WGFQXFK/IMG_20170329_154227.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529646785652-NKR30VL6TGJQ8KA9XC2C/autosuggest--v1.1--dark+purpler.png</image:loc>
      <image:title>Work - Autosuggest: helps the power user and novice</image:title>
      <image:caption>Autosuggest provides a stronger information scent than no feedback, and it allows users to see the effect of their search queries before they commit to a specific search interaction. It guides them to be specific enough and shows them how the search engine “thinks.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529645758519-OSQDIN1I6QT7VOP1A095/Delta+Dental+Screen+Shot+2016-08-26+at+10.18.31+AM.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529645834342-VXW8VMUP95KZAVNN1SVO/screencapture-deltadentalins-find-a-dentist-faces-SearchPage-jspx-1472683269633.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529645713528-158UZLLW0ALL32CE2MGB/01a2_account+authentication+full.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1534397473281-FS1XDAA75SX8MS7NEA5L/mobile+old+guidelines.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Old purple design</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538625263006-J1HQBTYO2ZV3W9Z44NRP/image-asset.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1532626601260-Y99OFCRUWQL4ZHV8O279/Indicator+behavior%402x.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1534398263399-ZREODS6H52VGGGL226QO/autosuggest+experiments.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1532626600323-6T8XOS31H1YETV73LLSA/icons%3A+autosuggest+%2B+account.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1532626600708-IW65J15TBPYEKVTBH5DX/icons%3A+autosuggest+%2B+account+relative+weight.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529644615047-O7Z58P61FH3YQ6GC9H4N/Indicator+behavior%402x.png</image:loc>
      <image:title>Work - Tabs → status indicators</image:title>
      <image:caption>The old directory grouped dentists by network into different tabs. Usability tests showed that the tabs were unclear. I designed dentist-level indicators so users could see dentists’ network participation at a glance. These indicators adapt to users who are signed in and speak directly to the user.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529647208886-LYLUHYA540XHYOODUEDA/search--alpha--tablet.png</image:loc>
      <image:title>Work - Alpha</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529647265604-WQXFL9OHTLCWA20V131R/cost+and+quality_search+results--48px+yelp.png</image:loc>
      <image:title>Work - Current state</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1531459581366-J1TD9YPOOXFJEAA7957D/pd+process.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1534396558706-3YS6788DRP27TN6EHBZJ/mobile+possibilities.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>New design, pushing the conservative envelope</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538628460220-QT8E8S3ND199T0SEQXUL/search+results--desktop.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538628296117-LW23439HDL8KLP3GK84V/platform-vision_Find+a+dentist%402x.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538622951126-8YXYETORB43UUM63Y6QK/enrollee-portal_dashboard_desktop--v0.2%402x.png</image:loc>
      <image:title>Work - Early iteration</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1534472162840-G0P4IQUFZREJ00JTPW3M/enrollee-portal_dashboard_desktop_v0.5--ppo--home%402x.png</image:loc>
      <image:title>Work - Test 1, with placeholder content</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538622990228-TGP0K63EHJJG1W0L2012/%F0%9F%96%A5+Test_ESS_EP_dashboard--less+is+more%402x.png</image:loc>
      <image:title>Work - Post-test iteration</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529648388553-R9SMTSOURP0PHT3VIG5Q/IMG_0974.JPG</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529648448950-51B1J2ILIKPBEYA3HFFQ/IMG_0934.JPG</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529648508118-6BFUQYTOBOUFDVT85INJ/20180221_171310_HDR.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529648570706-9PLWFYDI1J5JQ9G0ISWI/IMG_0955.JPG</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1529648622460-P8UPJPPG4I2KG9MS071O/IMG_0964.JPG</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1534473475436-Z5ZCCXH2YUGYSGDWKY6J/dashboard_contextual+action_verify+account%402x.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1534473398601-NCHTV87C0C50ZNXQMESU/iteration+1_dashboard+family+PPO%401x.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1538623159355-G4HP9TYI8Y19N8L0B083/%F0%9F%96%A5+Test_ESS_EP_dashboard--less+is+more_open%402x+2.png</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1536291158965-MKLHKN3BZTNBRTB7R4YY/Dashboard+versions.jpg</image:loc>
      <image:title>Work - Revised information architecture</image:title>
      <image:caption>We researched what members and prospects felt like they needed to understand in order to user their plan well. We asked them what information they needed and when. We combined what we learned and created a new information architecture that matched user expectations better than the older system was able to.</image:caption>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1534471678979-AVOIGRE7HABWJ6J4WSIV/ep+ia.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Goal: shallower click depth, more user-focused IA</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d13acde4b0733d988c96f7/1534472784964-QR0EZI71QAAGWUG6MA95/planning+a+visit%401x.png</image:loc>
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